think-progress:

JCPenney is featuring a same-sex couple in its Fathers’ Day ad, following One Million Moms’ failed boycott of the store for bringing on Ellen DeGeneres. 

Quality insights and quick insights don’t have to be at odds with each other…

Adam DiPaula, PhD recently contributed to the Greenbook blog regarding the increasing pressure to deliver faster and less expensive research results to clients. He noted that achieving both quality and speed at the same time can be problematic, and posed this question at the end of his article:

“Is it possible to deliver quality and speed, or do useful insights take time?”

 At GutCheck we see that our clients can have high-quality and quick insights both everyday.  Here’s why: 

1. 1. Automated recruitment.  GutCheck takes the key burden of quickly finding the right person to interview – by being able to find that target consumer in an average of 2.3 minutes.
2. 2. In turn, insights team members can focus their time on evaluating the results, and the quality of findings.  That’s because they don’t have to spend time trying to find respondents or waiting on third parties to recruit them.
3. 3. Clients who use our platform can start to view results immediately as interviews are complete.  So a client can be looking at results on the same day as they start the project.  That gives them a big head start to focus on quality of the findings at the end of the project. 

Check out our most recent Voices of Experience video!

Spend five minutes with Brad White, principal at (r)evolution, as he discusses shifting from strict focus groups to iterative thinking using design thinking.

murmurandshout:

Feel Me by Marco Triverio (via)

Feel Me is an app that creates a sweet, playful connection through a nonverbal, interactive channel. Feel Me presents itself as a messaging application. When both sides are using the app, Feel Me shows where the other person is touching the screen. Touching the same spot triggers a vibration, which acknowledges that both people are ‘there’ at the same time.

Love this idea.

…Just last week, we were able to have a conference call with a client, start a community with them on the fly using their custom screening criteria, create a few initial questions, and launch the community in a few minutes. Better yet, 20 minutes later we returned the client to the same community. They could not believe their eyes – the community was filled up in that short time and respondents had already answered the client’s first questions!

If you haven’t seen a demo of our Instant Research Communities yet, please contact us. We would love to show you just how fast you can launch your own community and see results.