Checkin' it out

Aug 08

IDI or IRC?

IDI or IRC?

[video]

Aug 07

“86% of Americans say they do not want “political advertising tailored to your interests.” 85% agreed “If I found out that Facebook was sending me ads for political candidates based on my profile information that I had set to private, I would be angry.”” — That’s according to a recent Annenberg survey on political advertising // Will Online Political Targeting Generate a Voter Backlash? (via amzam)

(via npr)

Jun 12

AD TEACHINGS: SOMETHING GOOD AND PROVOCATIVE FROM TDA BOULDER -

adteachings:

The only thing that could make American incarceration statistics more depressing is to see them lifted off the page and expressed in three dimensions with real human beings. The agency TDA Boulder has done exactly that for Ace Scholarships, a non-profit group that helps at-risk kids get the…

Local agency. Awesome work.


Scott lays on the floor with his dog, Jibby. He was exhausted and said, ‘I’m tired of having bad f——— dreams. I can’t take a nap because I’ll feel worse. I fall asleep, but it doesn’t make it better. Everybody says, ‘With time, with time it will all go away.’ So I’m waiting. He often credited his dog with saving his life. ‘For me Jibby is very therapeutic. … Sometimes I feel like a burden when I unload my emotions on friends, but Jibby’s always there, regardless of what mood I’m in.’ (Craig F. Walker, The Denver Post - December 29, 2011)

The Denver Post’s Craig F. Walker wins the Pulitzer Prize for Feature Photography for his series, “Welcome Home, The Story of Scott Ostrom”

Scott lays on the floor with his dog, Jibby. He was exhausted and said, ‘I’m tired of having bad f——— dreams. I can’t take a nap because I’ll feel worse. I fall asleep, but it doesn’t make it better. Everybody says, ‘With time, with time it will all go away.’ So I’m waiting. He often credited his dog with saving his life. ‘For me Jibby is very therapeutic. … Sometimes I feel like a burden when I unload my emotions on friends, but Jibby’s always there, regardless of what mood I’m in.’ (Craig F. Walker, The Denver Post - December 29, 2011)

The Denver Post’s Craig F. Walker wins the Pulitzer Prize for Feature Photography for his series, “Welcome Home, The Story of Scott Ostrom”

Jun 07

Things I Do Not Understand And Definitely Am Not Going To Talk About

thingsidontunderstandand

(via yrfriendliz)

Jun 06

10 jobs that are making us fat -

1.       Travel agent
2.       Attorney/Judge
3.       Social worker
4.       Teacher
5.       Artist/designer/architect
6.       Administrative assistant
7.       Physician
8.       Protective services (police, firefighter)
9.       Marketing/public relations professional
10.     Information technology professional

:(

Jun 01

Denver: Job Opening! Online Research Strategist -

yrfriendliz:

We’re hiring someone to help me with my job. If you have experience with research (academic, marketing, ethnography, etc) and you’re patient and you currently or want to live in Denver, let me know!

Check it out, guys! Happy Friday

May 31

think-progress:

JCPenney is featuring a same-sex couple in its Fathers’ Day ad, following One Million Moms’ failed boycott of the store for bringing on Ellen DeGeneres. 

think-progress:

JCPenney is featuring a same-sex couple in its Fathers’ Day ad, following One Million Moms’ failed boycott of the store for bringing on Ellen DeGeneres. 

May 18

Quality insights and quick insights don’t have to be at odds with each other…
Adam DiPaula, PhD recently contributed to the Greenbook blog regarding the increasing pressure to deliver faster and less expensive research results to clients. He noted that achieving both quality and speed at the same time can be problematic, and posed this question at the end of his article:
“Is it possible to deliver quality and speed, or do useful insights take time?”
 At GutCheck we see that our clients can have high-quality and quick insights both everyday.  Here’s why: 
1. Automated recruitment.  GutCheck takes the key burden of quickly finding the right person to interview – by being able to find that target consumer in an average of 2.3 minutes.
2. In turn, insights team members can focus their time on evaluating the results, and the quality of findings.  That’s because they don’t have to spend time trying to find respondents or waiting on third parties to recruit them.
3. Clients who use our platform can start to view results immediately as interviews are complete.  So a client can be looking at results on the same day as they start the project.  That gives them a big head start to focus on quality of the findings at the end of the project. 

Quality insights and quick insights don’t have to be at odds with each other…

Adam DiPaula, PhD recently contributed to the Greenbook blog regarding the increasing pressure to deliver faster and less expensive research results to clients. He noted that achieving both quality and speed at the same time can be problematic, and posed this question at the end of his article:

“Is it possible to deliver quality and speed, or do useful insights take time?”

 At GutCheck we see that our clients can have high-quality and quick insights both everyday.  Here’s why: 

  1. 1. Automated recruitment.  GutCheck takes the key burden of quickly finding the right person to interview – by being able to find that target consumer in an average of 2.3 minutes.
  2. 2. In turn, insights team members can focus their time on evaluating the results, and the quality of findings.  That’s because they don’t have to spend time trying to find respondents or waiting on third parties to recruit them.
  3. 3. Clients who use our platform can start to view results immediately as interviews are complete.  So a client can be looking at results on the same day as they start the project.  That gives them a big head start to focus on quality of the findings at the end of the project.