Checkin' it out

IDI or IRC?

Wed, 08 Aug 2012 11:04:51 -0400

IDI or IRC?

think-progress: Amtrak’s new ads feature same sex families.

Wed, 08 Aug 2012 11:03:42 -0400

think-progress:

Amtrak’s new ads feature same sex families.

"86% of Americans say they do not want “political advertising tailored to your interests.” 85% agreed..."

Tue, 07 Aug 2012 16:57:08 -0400

“86% of Americans say they do not want “political advertising tailored to your interests.” 85% agreed “If I found out that Facebook was sending me ads for political candidates based on my profile information that I had set to private, I would be angry.””

- That’s according to a recent Annenberg survey on political advertising // Will Online Political Targeting Generate a Voter Backlash? (via amzam)

AD TEACHINGS: SOMETHING GOOD AND PROVOCATIVE FROM TDA BOULDER

Tue, 12 Jun 2012 18:44:29 -0400

AD TEACHINGS: SOMETHING GOOD AND PROVOCATIVE FROM TDA BOULDER:

adteachings:

The only thing that could make American incarceration statistics more depressing is to see them lifted off the page and expressed in three dimensions with real human beings. The agency TDA Boulder has done exactly that for Ace Scholarships, a non-profit group that helps at-risk kids get the…

Local agency. Awesome work.

Scott lays on the floor with his dog, Jibby. He was exhausted...

Tue, 12 Jun 2012 11:17:17 -0400

Scott lays on the floor with his dog, Jibby. He was exhausted and said, ‘I’m tired of having bad f——— dreams. I can’t take a nap because I’ll feel worse. I fall asleep, but it doesn’t make it better. Everybody says, ‘With time, with time it will all go away.’ So I’m waiting. He often credited his dog with saving his life. ‘For me Jibby is very therapeutic. … Sometimes I feel like a burden when I unload my emotions on friends, but Jibby’s always there, regardless of what mood I’m in.’ (Craig F. Walker, The Denver Post - December 29, 2011)

The Denver Post’s Craig F. Walker wins the Pulitzer Prize for Feature Photography for his series, “Welcome Home, The Story of Scott Ostrom”

Things I Do Not Understand And Definitely Am Not Going To Talk About

Thu, 07 Jun 2012 15:14:06 -0400

“Don’t Miss the Good Stuff”
“Star your close friends to see more of the important moments in their lives.”
“(Friends won’t know you’ve starred them.)”

- thingsidontunderstandand

10 jobs that are making us fat

Wed, 06 Jun 2012 17:39:37 -0400

10 jobs that are making us fat:

1.       Travel agent
2.       Attorney/Judge
3.       Social worker
4.       Teacher
5.       Artist/designer/architect
6.       Administrative assistant
7.       Physician
8.       Protective services (police, firefighter)
9.       Marketing/public relations professional
10. Information technology professional

Denver: Job Opening! Online Research Strategist

Fri, 01 Jun 2012 16:40:22 -0400

Denver: Job Opening! Online Research Strategist:

yrfriendliz:

We’re hiring someone to help me with my job. If you have experience with research (academic, marketing, ethnography, etc) and you’re patient and you currently or want to live in Denver, let me know!

Check it out, guys! Happy Friday

think-progress: JCPenney is featuring a same-sex couple in its...

Thu, 31 May 2012 10:16:34 -0400

think-progress:

JCPenney is featuring a same-sex couple in its Fathers’ Day ad, following One Million Moms’ failed boycott of the store for bringing on Ellen DeGeneres.

Quality insights and quick insights don’t have to be at odds...

Fri, 18 May 2012 17:09:53 -0400

Quality insights and quick insights don’t have to be at odds with each other…

Adam DiPaula, PhD recently contributed to the Greenbook blog regarding the increasing pressure to deliver faster and less expensive research results to clients. He noted that achieving both quality and speed at the same time can be problematic, and posed this question at the end of his article:

“Is it possible to deliver quality and speed, or do useful insights take time?”

At GutCheck we see that our clients can have high-quality and quick insights both everyday. Here’s why:

1. Automated recruitment. GutCheck takes the key burden of quickly finding the right person to interview – by being able to find that target consumer in an average of 2.3 minutes.
2. In turn, insights team members can focus their time on evaluating the results, and the quality of findings. That’s because they don’t have to spend time trying to find respondents or waiting on third parties to recruit them.
3. Clients who use our platform can start to view results immediately as interviews are complete. So a client can be looking at results on the same day as they start the project. That gives them a big head start to focus on quality of the findings at the end of the project.

Check out our most recent Voices of Experience video! Spend five...

Thu, 17 May 2012 15:42:31 -0400

Check out our most recent Voices of Experience video!

Spend five minutes with Brad White, principal at (r)evolution, as he discusses shifting from strict focus groups to iterative thinking using design thinking.

murmurandshout: Feel Me by Marco Triverio (via) Feel Me is an...

Fri, 11 May 2012 11:16:22 -0400

murmurandshout:

Feel Me by Marco Triverio (via)

Feel Me is an app that creates a sweet, playful connection through a nonverbal, interactive channel. Feel Me presents itself as a messaging application. When both sides are using the app, Feel Me shows where the other person is touching the screen. Touching the same spot triggers a vibration, which acknowledges that both people are ‘there’ at the same time.

Love this idea.

My Life in Market Research

Wed, 09 May 2012 08:47:02 -0400

My Life in Market Research:

…Because we all need more animated .gifs to express ourselves.

"Despite the financial incentive, people often preferred to talk about themselves and willingly gave..."

Tue, 08 May 2012 13:39:10 -0400

“Despite the financial incentive, people often preferred to talk about themselves and willingly gave up between 17% and 25% of their potential earnings so they could reveal personal information.”

- Good news for researchers: People love to talk about themselves.

“Science Reveals Why We Brag So Much,” WSJ

…Just last week, we were able to have a conference call...

Tue, 08 May 2012 12:57:51 -0400

…Just last week, we were able to have a conference call with a client, start a community with them on the fly using their custom screening criteria, create a few initial questions, and launch the community in a few minutes. Better yet, 20 minutes later we returned the client to the same community. They could not believe their eyes – the community was filled up in that short time and respondents had already answered the client’s first questions!

If you haven’t seen a demo of our Instant Research Communities yet, please contact us. We would love to show you just how fast you can launch your own community and see results.

when I'm told to "run with it"

Wed, 02 May 2012 17:19:09 -0400

thisadvertisinglife:

Are you following thisadvertisinglife yet?

DO IT

adverdict: ‘The Best Ads are Answers’ Campaign for Google by...

Tue, 24 Apr 2012 13:39:49 -0400

adverdict:

‘The Best Ads are Answers’ Campaign for Google by @GSP … Simple and true message to convey to amateur and professional marketers. #Advertising #copywriting #creative

It’s National HIGH FIVE DAY today!!! rock on, people. ROCK...

Thu, 19 Apr 2012 15:12:21 -0400

It’s National HIGH FIVE DAY today!!!

rock on, people. ROCK ON.

We all know that maintaining a busy work life and healthy...

Wed, 18 Apr 2012 15:52:08 -0400

We all know that maintaining a busy work life and healthy lifestyle is challenging. At GutCheck, we conducted a three day Instant Research Community with over 35 respondents and probed for their insights on activities, brands and even celebrities that they pay attention to when thinking about living a healthy lifestyle. Here are a couple of highlights from the community members:

* Respondents identified living a healthy lifestyle with many different brands. In fact they mentioned nearly 50 national and regional brands collectively. The challenge is any agreement on brands that do represent maintaining a healthy lifestyle consistently. Kashi was the one brand that rose above the clutter, with 42% of respondents mentioning it specifically. The next mentioned brand was Whole Foods with only 18%.

* Even those who actively try to live a healthy lifestyle find barriers to do so. A third of respondents say that they frequently run out of time. In addition, 21% said that their other family members kept them from keeping their health and wellness goals (can be spouse, children or older parents — but children were mentioned most often). Another significant factor was the actual expense of staying healthy — most notably the price of organic food.

For more details on this Instant Research Community, please see the summary report. Some great insights!

Liking on Facebook from The Oatmeal

Thu, 12 Apr 2012 15:05:00 -0400

Liking on Facebook from The Oatmeal